Google Ads for Cleaning Business | 54 leads in last 30 days

Today, I’m taking you through a successful Google Ads campaign for a house cleaning client in Brisbane, Australia.

Watch the video below or read on for the summary.

Key Results:

• Ad spend: ~$1,500 AUD in the last 30 days

• Leads: 54 high-quality leads

• Cost per lead: ~$30 AUD

• Conversion rate: 25% (1 in 4 clicks converts to a lead)

Lead Tracking:

• Phone calls and lead form submissions are tracked as conversions.

Campaign Strategy:

1. Keyword Targeting:

   • Broad range of residential cleaning keywords (e.g. “house cleaning Brisbane”, “home cleaning near me”).

   • Use of match types (especially phrase match) to capture relevant variations of keywords.

2. Negative Keywords:

   • Crucial to block irrelevant traffic (e.g. “cleaning jobs”, DIY-related searches).

   • Agency uses a master list of 6,000+ negative keywords from years of campaign data.

3. Search Terms Report:

   • Ensures traffic quality by monitoring actual user searches triggering the ads.

   • Two main high-performing categories:
     a) Service + Location (e.g. “cleaners Brisbane”)
     b) Service-only (e.g. “house cleaning”)

4. Data-Driven Optimisation:

   • Keywords with lower lead cost and higher conversion rates get more budget over time.

   • Emphasis on minimum 3 months of ad data to make statistically reliable optimisations.

Conclusion:

A well-structured campaign with targeted keywords, refined negative keyword lists, and ongoing data analysis leads to high conversion rates and quality recurring clients.

Interested in working with me?

If you need help with your Google Ads, then I might be able to help. We work with 50+ cleaning companies around the world. Learn more at https://project83.com/cleaning-business-google-ads/