If you’re wondering whether Google Ads or Local Service Ads (LSA) is the better option for your cleaning business, you’re not alone. Both lead cost and lead volume are constantly changing. So the truth is, there’s no clear winner – you should be running both.
With the majority of our clients, we advise running both platforms side-by-side , shifting the budget between the two according to which is delivering the best results at the time.
LSA is a great lead source, but setting it up correctly is key.
Here are the must-dos:
– Optimize Your Profile – Fill out your bio, select the right job types, and avoid irrelevant ones (e.g., “Other” category can attract spam inquiries).
– Turn Off Direct Business Search – You don’t want to pay for clicks from people already searching for your company by name.
– Use High-Quality Photos – Before-and-after pictures help build trust with potential clients.
– Enable Message Leads (Optional) – They cost less than phone calls but tend to convert at a lower rate. If you need more leads, it’s worth testing.
Google Ads is a more complex beast but if you know what you’re doing, there is the chance to out perform your competitors. Key strategies include:
– Targeting Exact-Match Keywords – “House Cleaning Services [City]” converts better than broad or phrase-match keywords.
– Using Negative Keywords – Avoid irrelevant searches like “cleaning jobs near me” or “how to clean a bathtub.”
– Tracking Every Lead – Use call tracking and CRM software to measure your lead costs accurately.
– Adjusting Budgets Monthly – If Google Ads is generating cheaper, higher-quality leads than LSA, shift more budget to it (and vice versa).
Want an unstoppable Google marketing strategy? Layer SEO into the mix for a steady stream of low-cost, high-quality leads. SEO takes longer to work, but once it does, it delivers free leads month after month.
I hope that’s been helpful. See you next week.
Watch the video in full here >>
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If you need help with running Google Ads for your cleaning business, then I might be able to help. Learn more at https://project83.com/cleaning-business-google-ads/
