If you’re serious about growing your cleaning business, you need to be where your customers are looking.
Spoiler alert: It’s not TikTok. It’s Google.
In today’s newsletter, we break down exactly how to get your business showing up on page one of Google — where the real client leads are.
Let’s unpack the four key areas of Google’s first page and how to dominate each one:
These are the “Google Guaranteed” listings you see right at the top.
You only pay when someone actually calls or messages you.
Simple to set up — just a Google Business Profile, five reviews, and a background check.
Great for beginners, but results can fluctuate. Some weeks it rains leads, others… not so much.
Pro tip: If you’re just getting started, do a few cleans for friends and family in exchange for reviews to qualify.
These are the standard text ads marked “Sponsored” under LSAs.
You target specific keywords like “cleaners near me” or “maid service in [your city].”
You pay when someone clicks your ad, then land on your website or landing page.
It’s more complex to manage but offers far more control and scalability.
Pro tip: With smart strategy and tracking, this can outperform LSAs — especially if your competitors are less savvy.
This is the map section where Google shows three local businesses.
Google uses your proximity to the searcher, your reviews, photos, and profile activity to decide who shows up.
This visibility is free, but it’s competitive.
It’s part of your local SEO strategy.
Pro tip: Keep your profile active. Add new photos weekly, reply to every review, and post updates regularly.
This is where your actual website shows up in Google — beneath the map section.
Google ranks individual pages (not just your homepage) based on how well they match the search.
Having specific pages for each service (e.g., deep cleans, move-out cleans) and each location helps a ton.
Pro tip: Think “city + service” for every page. More relevant pages = more traffic.
Simple: Show up in all four spots.
That’s our “Google Domination Strategy.” The more places you appear on page one, the more chances someone clicks, calls, and books you.
Here’s the good news: Most of your competitors don’t even know this stuff.
We help cleaning businesses all over the world do exactly this. So if you want to take your Google marketing to the next level, we’d love to help. Learn more at www.project83.com
