Running ads for your cleaning business but not seeing results? In this video, I break down the 4 biggest ad spend mistakes cleaning companies make — and how to fix them. If you’re tired of burning cash on ads that don’t work, this one’s for you.
Not all traffic is equal. The best-performing ad campaigns reach people who:
Are interested in your service and
Are ready to take action today
Many cleaning businesses waste money by showing ads to the wrong audience. For example:
A local magazine might reach homeowners in your area—but only a small percentage are actively looking for cleaning services right now.
Social media platforms like Facebook and Instagram allow you to target users by location and demographics, but many people scrolling social media aren’t in buying mode.
Why Google Ads outperform: When someone searches “house cleaning Chicago” on Google, they’re actively looking for help now. This intent makes Google traffic far more valuable and leads to higher conversion rates.
Even if you attract the right traffic, you’ll lose leads if your landing page or call to action (CTA) is poor.
Common mistakes:
Sending paid traffic to your homepage instead of a dedicated landing page
Using slow, unresponsive websites
Lack of clarity on what services you offer or which areas you serve
The fix:
Always use a purpose-built landing page for ad campaigns. A landing page should have one goal: convert visitors into leads or calls.
Avoid overwhelming the user. Unlike a homepage that serves multiple audiences (clients, potential hires, referral partners), your landing page should focus only on getting a visitor to take action.
Lead form vs. online booking:
Use a simple lead form that asks for basic info like name, address, and property size.
Avoid asking for credit card details upfront—this adds friction and reduces conversions.
Once you have their details, call them to build trust and close the sale.
Without conversion tracking, you’re flying blind. Most business owners rely on gut feel to judge ad performance—“it feels busier this month”—but this leads to poor decisions and wasted spend.
You must know:
How many leads did the campaign generate?
How many turned into clients?
What was the cost per lead and cost per client?
Set up conversion tracking for:
Lead forms – Simple to track using a thank-you page and tracking code.
Phone calls – Requires a bit more setup. Use third-party call tracking software like:
CallRail
WhatConverts
GoHighLevel
How call tracking works:
You buy a local tracking number.
It forwards calls to your main number.
You can then see which ads, campaigns, or keywords triggered the call.
This data lets you:
Identify which keywords drive the best results.
Bid more aggressively on low-cost, high-performing keywords.
Cut back on expensive, poor-converting ones.
Most cleaning businesses lose leads simply because they don’t follow up well—or at all.
Here’s what great follow-up looks like:
Pick up every call – These are the hottest leads. Never miss a call.
Respond to form submissions quickly – Ideally within minutes. Call first. Avoid starting with email or text if possible.
Use multi-channel communication – If a call doesn’t go through, leave a voicemail, send a text, and follow up with an email.
Follow up daily for 7 days – Many businesses give up after one or two attempts. Don’t. You’re paying for leads—follow up until you get a yes or no.
Make each follow-up unique:
Day 1: Call + text + email – “Is there a good time to speak?”
Day 2: “Just checking you saw my message.”
Day 3: Share a link to your Google reviews.
Day 4: Send a link to FAQs.
Day 5: Share a discount code or testimonial.
Day 6–7: Repeat variations with value-driven messages.
You’re not being annoying—you’re being persistent and helpful.
When you fix these four areas—traffic quality, landing pages, conversion tracking, and follow-up—you’ll stretch your ad budget much further and bring in more leads and clients consistently.
If you’re looking to get the most out of your ad spend, especially with Google Ads, mastering these fundamentals is key.
Interested in working with me?
If you need any help with client marketing, then I might be able to help. We work with 50+ cleaning companies around the world. Learn more at www.project83.com
